About

Bicultural perspective. Systems thinking. Human-centered design.

Kia ora, ko Lani ahau.

As a UX consultant of mixed Māori and Pākehā heritage, I bring a bicultural worldview to every project. Working at Signify Ltd, I specialize in human-computer interface design with a focus on government digital services that truly serve all people.

My practice is rooted in the belief that technology should be inclusive, honor diverse perspectives and empower communities. I approach design as a systems thinker, examining power structures, ethical frameworks, and the interconnected nature of digital experiences.

The future we're building with AI should belong to everyone. My work ensures it does.

Core Disciplines

Five interconnected areas of expertise that inform my holistic approach to digital design.

UX Research

Deep understanding of human behavior through qualitative and quantitative methods. I uncover genuine user needs, not assumptions, using ethnographic research, usability testing, and psychology-informed analysis.

Information Architecture

Creating clear, intuitive structures that help people find what they need. I design taxonomies, navigation systems, and content hierarchies that make complex information accessible.

Conversation Design

Crafting natural, inclusive dialogue for chatbots, voice interfaces, and AI systems. I design conversations that feel human, respect cultural context, and serve diverse users.

Ethical AI

Building AI systems that respect human dignity, reduce bias, and promote equity. I apply indigenous frameworks and constitutional AI principles to create responsible technology.

Accessibility

Well versed in WCAG 2.2 and 3.0, ensuring digital experiences work for everyone. Accessibility isn't a checkbox—it's about creating inclusive experiences from the ground up.

More Expertise

Additional areas including design systems, content strategy, front-end development, and psychology-informed design.

Guiding Principles

Equity First

Technology should redistribute power, not reinforce existing hierarchies. Every project begins with the question: who benefits, and who is left out?

Bicultural Wisdom

Drawing on Māori concepts of whanaungatanga (relationships) and manaakitanga (care for others) alongside Western methodologies.

Systems Thinking

Understanding interconnections, power structures, and long-term impacts. Design decisions ripple through communities—we must design responsibly.

Transparent Process

Accessible communication over corporate jargon. Direct collaboration over hierarchical structures. Warmth and authenticity in every interaction.

Let's Build Something Meaningful

Whether you're working on government digital services, ethical AI implementation, or accessibility improvements, I'd love to hear about your project.

Get in Touch